Fieldwork
An identity for a fictional plant shop that makes room for the unruly, the seasonal, and the beautifully imperfect.
fieldwork
Room to grow.
Make room
for a little
wild.Plants. Objects. Everyday rituals.
for a little
wild.Plants. Objects. Everyday rituals.
- Concept
- Botanical shop
- Scope
- Identity · Print · Packaging
- Status
- Self-initiated fictional project
A little closer to the wild.
The starting point
Make a small botanical shop feel warm and knowledgeable without falling back on the same leaf-shaped logo.
The direction
A generous serif wordmark, deep green ink, and open space let the plants do the talking. Useful care information becomes part of the packaging, rather than an afterthought.
Made to work in the world
The identity travels from a plant sleeve to a care card and a simple shopfront. Every piece has one job: make choosing and looking after a plant feel inviting.
Less perfect. More alive.
A different brief. A different voice.
See how the studio’s approach changes with the character of each business.